Archive - Surdi’s Newsletter

Why MEDDPICC Needs a Facelift

When I first started at Ascend, one of the first tasks I took on was to revamp the sales process.

Dec 12, 2023 •

February 2022

Want to Start Something New?

Make it worth your while!

Feb 28, 2022 •

April 2021

How to Crush the Competition

Apr 30, 2021 •

March 2021

Why Land and Expand works in Startup Sales

Just make sure you execute your plan

Mar 1, 2021 •

January 2021

Don’t Forget To Salt Your Water

The Importance of Being Memorable

Jan 27, 2021 •

December 2020

Why The Pitch Deck Can Make or Break Your Deal

It’s about what you say, not what you show

Dec 18, 2020 •

October 2020

How to Close $1.1M in One Week

Try a little process mixed with a bit of patience

Oct 29, 2020 •

September 2020

How a Kick A$$ Analogy Can Take You From Zero to One

The inconvenient truth about selling for a startup is you’re often selling something new that requires both education and imagination for the prospect…

Sep 11, 2020 •

August 2020

This One Question Led to Millions of Dollars in Sales. The Secret is in How and When You Ask.

Over a 5 year period, I worked in the B2B SaaS space selling to technical buyers who are very sophisticated in the buying process, very knowledgeable…

Aug 14, 2020 •

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